GOOGLE ADS MANAGEMENT
Search campaigns
Performance Max
Shopping
YouTube
Display
Remarketing
Reach high-intent demand
Capture searches from people who are ready to act.
Cut wasted spend
Use tighter targeting, negatives and budget control.
Scale what converts
Keep improving with profit-focused testing and optimisation.
Our approach
We do not chase clicks.
We build profitable demand.
The Llumo Google Ads framework
Plan. Launch.
Optimise. Scale.
We combine commercial intent, clean conversion tracking and hands-on campaign management. Every decision is tied back to lead quality, revenue and the next best opportunity for profitable growth.
01
Account audit and tracking
Fix the foundations before increasing spend
We review account structure, conversion actions, attribution, budgets, bidding and campaign settings.
You get a clear view of what is working, what is wasting money and what must be fixed first.
02
Keyword and intent strategy
Reach searches with genuine commercial intent
We map how prospects search across discovery, comparison and ready-to-buy moments.
Keywords, match types, negatives and campaign structure are built around the actions that create value.
03
Search campaign management
Turn active demand into qualified conversions
We build tightly themed campaigns, useful ads and clear routes from query to conversion.
Search terms, quality signals, budgets and bids are reviewed continuously to protect efficiency.
04
Performance Max management
Use automation without giving up control
We structure asset groups, audience signals, exclusions and conversion goals around real commercial priorities.
Performance Max is monitored against search, shopping and remarketing activity so automation stays accountable.
05
Shopping and feed management
Make your product data sell harder
We improve feed quality, product groups, titles, images and campaign segmentation.
The aim is stronger visibility for profitable products and tighter control over low-value spend.
06
Landing page alignment
Match every click to the right message
Strong campaigns fail when the landing page does not continue the promise made in the ad.
We identify message gaps, friction and conversion opportunities, then recommend the changes most likely to improve performance.
07
Conversion tracking
Measure the actions that matter
We configure and validate meaningful conversion actions across forms, calls, purchases and qualified pipeline events.
Better tracking gives bidding systems better signals and gives your team a more truthful view of return.
08
Creative testing
Keep ads fresh and evidence-led
We test headlines, descriptions, assets and offers against clear performance hypotheses.
Winning messages are expanded while weak creative is replaced before fatigue drags results down.
09
Budget and bidding control
Put spend where returns are strongest
Budgets and bid strategies are managed around margin, lead quality and business capacity—not vanity traffic.
We protect priority campaigns, control overspend and move budget towards proven opportunities.
10
Competitor intelligence
See where rivals are buying attention
We monitor auction pressure, messaging, offers and the search themes competitors are prioritising.
This creates a practical roadmap for defending strong positions and finding less crowded opportunities.
11
Remarketing
Bring high-intent visitors back
We build audience and creative sequences that keep your offer visible while the decision matures.
Remarketing is coordinated with search and landing-page activity so follow-up feels relevant rather than repetitive.
12
Continuous optimisation
Improve performance week after week
Google Ads management is never set-and-forget.
We continuously review search terms, bids, budgets, creative, audiences and conversion quality to compound results over time.
Search intent
One customer need can create
dozens of profitable searches.
People search differently as they discover a problem, compare options and prepare to buy.
We map those intent shifts so campaigns can meet buyers with the right message at the right moment.
Customer need
I need a reliable growth partner for my business
Search 01
urgent problem searches
Search 02
service comparison
Search 03
local and near me intent
Search 04
product category demand
Search 05
competitor alternatives
Search 06
brand and return visits
Campaign outcome
The strongest account connects every stage of search intent to one measurable conversion journey.
What we measure
Google Ads should be accountable.
So every decision uses data.
01
Qualified conversions
The leads, calls or sales that create real business value.
02
Cost per conversion
What it costs to generate each meaningful result.
03
Conversion rate
How efficiently clicks become leads or customers.
04
Return on ad spend
Revenue generated relative to managed media spend.
05
Impression share
How often you appear across the searches that matter.
06
Wasted spend
Budget consumed by irrelevant or low-value traffic.
07
Lead quality
Whether campaign conversions become genuine opportunities.
08
Growth trend
How results improve across each optimisation cycle.
Always optimising
We do not launch and disappear.
We keep improving.
Weekly
Performance optimisation
Search terms, bids, budgets, negatives, audiences and creative are reviewed against conversion quality.
Monthly
Strategy and growth review
Performance trends, budget allocation, lead quality, completed tests and priorities for the next optimisation cycle.
What you get
Management built around
profitable growth.
Account and tracking audit
Conversion tracking setup
Campaign build and restructure
Keyword and intent research
Negative keyword management
Performance Max management
Shopping feed optimisation
Ad copy and creative testing
Landing page recommendations
Competitor and auction insights
Weekly hands-on optimisation
Clear monthly reporting
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