How we do AEO
AI search is changing how brands get discovered.
We help you get found.
AI is already reshaping search, research and buying decisions, and it is only getting bigger.
If your brand is not appearing in ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode and AI Overviews, your competitors have an opportunity to become the brand AI recommends instead.
Llumo combines proprietary AI visibility technology with hands on AEO strategy to track where your brand appears, understand why competitors are being cited, uncover new opportunities and improve your visibility over time.
Our approach
We do not guess what AI engines want.
We analyse what they actually use.
The Llumo AEO framework
Track. Understand.
Improve. Repeat.
We use Llumo to turn AI visibility into measurable data. Instead of treating AEO as a one off content exercise, we build an ongoing system around the prompts, sources, competitors and content that influence AI generated answers.
01
Prompt set and logic
Track the questions that actually matter
We build a prompt set around your products, services, commercial categories, customer problems and brand searches.
Llumo then tracks those prompts across major AI engines so we can see exactly where your brand appears, where it does not, which competitors are winning and how answers change over time.
02
Content gap analysis
Find the content AI engines are missing from you
We analyse your existing content against the questions AI engines are answering and identify gaps where your competitors or third party sources are currently taking visibility.
From this we recommend and create content designed around real AI search opportunities rather than traditional keyword volume alone.
03
AEO content auditing
Make existing content easier for AI to understand
We audit your existing pages to determine whether they are structured clearly enough for AI systems to extract, understand and cite.
We review page structure, clarity, entity coverage, supporting evidence, FAQs, internal linking and answer first formatting.
04
Citation intelligence
Discover the sources AI engines trust
We analyse which websites, publishers, communities and platforms are being cited in answers for the prompts important to your business.
This reveals where AI engines are sourcing their information and where your brand needs stronger third party presence.
05
Social and community signals
Be present where AI engines are already looking
AI answers frequently surface information from discussions, communities and social platforms.
We identify relevant Reddit threads, Quora discussions, LinkedIn conversations, forums and other cited sources, and help your brand participate naturally and usefully where it makes sense.
06
Query fan-out analysis
Understand the searches behind the AI answer
Some AI engines do not answer a question using a single search. They may generate multiple related web searches before constructing the final response.
We analyse these underlying searches where available, to understand the wider information landscape surrounding a prompt and structure content around the full topic, not just the original question.
07
Entity and schema optimisation
Help machines understand who you are
Where relevant, we recommend structured data and schema improvements to make important information about your organisation, products, services and content more explicit.
We also look for inconsistencies in brand, product and entity information that could make it harder for AI systems to confidently understand your business.
08
Sentiment analysis
Understand how AI talks about your brand
Visibility alone is not enough. We analyse how AI engines describe your brand, products and services.
We identify positive, neutral and negative patterns and compare that positioning against competitors, so you can see not only whether you appear, but how you are being represented.
09
Third party authority
Build visibility beyond your own website
AI engines often cite independent sources rather than relying solely on a company's own website.
We identify third party sites already influencing your category and across suitable content, digital PR, expert contributions, partnerships and publishing opportunities that strengthen your brand's wider information footprint.
10
Competitor intelligence
See exactly why competitors are winning
We track which competitors appear most frequently, which prompts trigger them, which pages support their visibility and which external sources are recommending them.
This gives us a practical roadmap for closing the visibility gap.
11
Content production
Create content around proven AI opportunities
Once opportunities have been identified, we produce or brief content designed to answer the questions AI systems are repeatedly researching.
This can include guides, comparison pages, product content, FAQs, research, definitions, supporting resources and authority led content.
12
Continuous improvement
Measure visibility every week and every month
AEO is not a one time optimisation project.
Llumo continuously tracks the prompts that matter to your business so we can measure changes in visibility, citations, sentiment, competitor share and overall AI presence.
Query fan-out
One customer question can create
many searches behind the scenes.
Modern AI search engines can break a single prompt into several supporting searches before creating an answer.
Understanding those searches can uncover far more optimisation opportunities than targeting the visible prompt alone.
Customer prompt
What is the best email validation platform for SaaS companies?
Search 01
best email validation tools
Search 02
email validation SaaS comparison
Search 03
email verifier accuracy reviews
Search 04
email validation API for SaaS
Search 05
email validation Reddit recommendations
Search 06
email validation platform pricing
AI answer
The final answer is built from a wider set of searches, sources and signals.
What we measure
AEO should be measurable.
So we measure it.
01
Brand visibility
How often your brand appears across your tracked prompts.
02
Citation share
How often your own website and external brand sources are cited.
03
Source influence
The domains, communities and publications shaping AI answers.
04
Visibility movement
Weekly and monthly changes following optimisation activity.
05
Share of voice
Your visibility compared with the competitors appearing beside you.
06
Sentiment
Whether AI engines describe your brand positively, neutrally or negatively.
07
Prompt coverage
The commercial questions where your brand appears, and where it does not.
08
Competitor visibility
Which competitors dominate specific topics and recommendations.
Always monitored
We do not optimise and disappear.
We keep tracking.
Weekly
Visibility monitoring
Prompt movements, new citations, competitor changes, emerging opportunities and unusual shifts in AI answers.
Monthly
AEO performance reporting
Visibility trends, share of voice, citation growth, sentiment changes, completed work and priorities for the next optimisation cycle.
What you get
Strategy backed by real
AI visibility data.
AI visibility dashboard
Custom prompt tracking
Competitor tracking
Content gap analysis
AEO content recommendations
New content briefs and production
Citation source analysis
Query fan-out research
Schema recommendations
Social and community opportunities
Third party publishing opportunities
Weekly and monthly reporting
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