AI VISIBILITY TRACKING
Llumo vs Profound
Both platforms help brands measure visibility in AI-generated answers. Profound combines AI search insights, agent analytics and marketing workflows; Llumo gives you a free hosted platform, your own provider keys and evidence you can trace — so you only pay for the AI usage you run.
AT A GLANCE
Same AI search challenge. A different operating model.
Llumo
Free hosted platform · Bring your own keys
Use the platform without a software licence fee. Choose the providers and AI engines you want to monitor, then pay the underlying usage cost directly.
Profound
Full-stack AI search marketing platform
Profound combines Answer Engine Insights, Prompt Volumes, Agent Analytics, marketing agents and prioritised projects for teams building their AI search presence.
FEATURE COMPARISON
Compare the visibility stack, not just the dashboard.
Profound is a broad AI search marketing platform with insights, agents and analytics. Llumo focuses on transparent tracking infrastructure: choose your providers, run the coverage you need, and trace every result.
AI SEARCH VISIBILITY
AI systems covered
Major AI surfaces
ChatGPT, Gemini, Claude, Perplexity
Brand representation in AI answers
Brand + competitor context
Answer Engine Insights
Sources and citations
Citation-level evidence
AEO report: source citations
AI agent and crawler analytics
Run tailored checks
Agent Analytics
COST & CONTROL
Platform access model
No licence fee
Demo and plan access
Provider usage and billing
Pay providers directly
Managed platform workflow
Scope and prompt research
Unlimited projects
Prompt Volumes
Model and provider configuration
Your APIs or OpenRouter
Managed platform
EVIDENCE & WORKFLOW
Context behind each result
Prompts, sources, competitors, movement
Answer Engine Insights
Prioritising the next move
Evidence-led priorities
Aim and marketing agents
Reporting and workflow tools
Visibility, share of voice, citations
AEO report and agents
Feature availability, plan limits and pricing can change. Confirm the latest product and plan details with each provider before making a purchase decision.
WHY TEAMS CHOOSE LLUMO
More control, without a platform licence.
Llumo is built for teams that want to choose the providers, coverage and evidence behind their AI visibility tracking — rather than be constrained by a bundled platform model.
Keep the software cost at zero.
Llumo gives you the hosted platform without a licence fee, so you are not paying a second margin on the AI responses you need.
Scale the checks you actually need.
Choose the AI engines, provider keys and tracking volume that fit your work — from a focused monitor to daily coverage across your market.
See the evidence, not a blended score.
Trace the exact prompts, cited sources, competitors and visibility movement that explain whether your brand is making the answer.
Turn visibility changes into a next move.
Use source patterns, competitor changes and answer-level context to decide what to improve, publish or earn next.
FAQ
What matters when you compare Llumo and Profound?
Profound is built as a broad AI search marketing platform. Llumo is for teams that want transparent costs, provider choice and evidence behind every check.
How is Llumo different from Profound?
Profound brings together AI search insights, analytics, agents and marketing workflows. Llumo focuses on giving teams a free hosted tracking platform, their own provider keys and answer-level evidence they can trace.
Can we control which AI providers and models we use?
Yes. Llumo is built around your own provider keys, so you can choose the AI engines, tracking cadence and coverage that fit your market instead of working inside a bundled platform model.
Does Llumo show the source evidence behind a result?
Yes. Llumo records the prompts, cited sources, competitors and answer-level movement behind each result, so teams have context for what changed and what to improve next.
When is Llumo the stronger fit?
Llumo is a strong fit when your team wants provider control, flexible tracking coverage and no platform licence fee — with a clear view of the evidence behind every visibility change.
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